Wei Insight was founded by Weiwei Yang, who started her market research career by joining the Huntsworth Health research company as a graduate in 2006, and had since worked for several other research agencies in the UK until 2015 when she became a freelance Chinese moderator and market research consultant.
With over 18 years of global experience in Chinese market research delivering high-quality insights across pharmaceutical, healthcare, and consumer sectors, Weiwei's deep understanding of market dynamics enables her to provide tailored research solutions that drive strategic decision-making.
At Wei Insight, we bring a unique perspective to Chinese market research, combining advanced moderating skills and deep analytical expertise with cross-cultural insights. With extensive experience in the UK and China, we help businesses bridge gaps, uncover opportunities, and navigate the complexities of international markets.
With over a decade of experience in full-service market research agencies, we understand what clients need—clear, actionable insights that drive success. From moderating discussions to delivering in-depth reports, we integrate language expertise and cultural understanding at every stage of the research process. This ensures findings are not just data points but meaningful insights that inform decision-making.
We go beyond data collection—our strength lies in insightful analysis. With hands-on experience throughout the project lifecycle, from proposal writing to reporting, we ensure a seamless research process that meets our clients’ unique needs. Every project is approached with precision and cultural sensitivity, particularly when engaging Mandarin-speaking audiences.